The Least Likely Millionaire by Jonathan Beskin

Author:Jonathan Beskin
Language: eng
Format: epub
Publisher: Jonathan Beskin
Published: 2023-05-11T00:00:00+00:00

The secret is to really dig in and master the use of Facebook ads, and that means immersing yourself in that platform. It’s all about testing different versions of ads and using that validation process to continuously refine. I remember playing endlessly with different variants—trying different photos, slideshows, and videos, and then measuring the results. I learned how to do all of those things on my own through the platform and playing with different graphics was free. I didn’t need a professional graphic designer. I tested hundreds of different versions of ad copy. I tested ads with coupons and without coupons, and then measured the response. I limited the demographic, I tinkered with my target audience parameters and even learned how we were performing on desktop computers versus mobile news feeds.

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